The plumbing your customers never see.
Schema markup, page speed, structured data, clean crawlability. Invisible to your clients, everything to Google and AI tools. We ship it on every site by default. No upsell, no plugin.
Six foundations we ship on day one.
These aren't optional add-ons. Every SalonWins site, including the $375/mo Site plan, launches with all six wired and verified.
LocalBusiness schema
JSON-LD that tells Google and every AI tool exactly what kind of business you are, what you offer, your hours, address, and aggregate rating. Ships on launch day.
Service + FAQ schema
Every service page gets its own structured data block. FAQ schema surfaces your answers directly in search results and in AI overviews.
Core Web Vitals, by default
Sub-2s LCP, no layout shift, instant interaction. Your site loads fast because we built it that way, not because you ran a plugin afterward.
Mobile-first rendering
78% of salon traffic arrives on a phone. Every page is designed and tested on mobile first. Google's mobile-first index measures it; we make sure you pass.
Clean crawlability
Correct sitemap, clean robots.txt, canonical tags on every page, no duplicate content traps. Google can read your whole site without guessing.
1-tap booking flow
Technical SEO and conversion share the same plumbing. A booking link that takes four taps to reach loses you clients. Ours doesn't.
Problems you can't see are still costing you.
Slow sites lose rankings and bookings at the same time
A mobile LCP above 2.5 seconds is a ranking penalty and a lost client. The person who found you on Google leaves before they book. Technical SEO is where rank and revenue intersect. Fix it once and you stop bleeding both.
Missing schema means AI tools recommend someone else
ChatGPT, Perplexity, and Gemini pull structured data when they answer ‘best balayage near me.’ If your site has no LocalBusiness or Service schema, those tools can’t reliably name you, even when your work is better than competitors who are named.
It's a foundation, not a monthly retainer
Technical SEO is a one-time fix that compounds forever. Add schema once, ship a fast site once, and everything you do on top of it (content, reviews, backlinks) works harder because the foundation is solid.
Technical is the floor. Content stacks on it.
Great on-page copy sitting on a slow site with no schema is like a beautiful sign in a basement. The technical layer makes everything else visible. It's the reason Google and AI tools can find you at all.
We ship technical SEO first, then our team layers on-page content, off-page authority, and Claire's AI-driven work on top. Each step compounds the one before it.
LocalBusiness schema, Core Web Vitals, mobile rendering, and clean crawlability are standard on the $375/mo Site plan. The plans differ by who does the ongoing SEO work: our team on the $970 plan, you on the $375 plan. What ships on day one is the same either way.
See what's broken under the surface.
The free scan checks your site speed, schema, local ranking, and four AI tools, in 90 seconds, no card required.