Beautiful, fast, and built to book. Change anything yourself in minutes: no tickets, no $99 edits. Our team runs the SEO, and Claire writes it in your voice. You run the chair.
No tickets. No $99 edits. No waiting.
Six features. One platform. Everything talking to each other.
Most salons are running five tools that don't talk to each other, paying five logins, and fielding one support ticket per change. Here's what one platform built only for salons looks like instead.
A salon website builder that does the actual SEO work.
You give us your Google listing and your existing site. In about fifteen minutes we read it, pull your real colors, fonts, team photos, services, and reviews, and render three production-ready variants to pick from. Pick one, we launch it, you run it. That’s the product.
Built only for salons. Every choice shows it.
Every field, every page, every default assumes a salon. No retrofitting a real-estate template. Here is what that looks like in practice.
Built around what salon owners actually need.
Change a bio, add a gallery, reorder services, adjust a price at the stylist level or the whole salon at once, swap a photo, promote someone, hire someone. None of it needs a ticket, an account rep, or a hundred plugins fighting each other.
Everything a salon owner wants to do on their site is just easy. Not because the buttons are bigger, but because the platform was shaped around those moves from the first commit.
You hired a new stylist this morning.
- 1.Team, then Add team member.
- 2.Drop in their headshot, bio, and the three services they do.
- 3.Drag their card to where they belong in the lineup.
You're promoting someone and bumping their price.
- 1.Open the stylist and edit their per-service prices.
- 2.Or change the salon-wide price if everyone is going up at once.
- 3.Save.
Someone left. Booking needs to stop today.
- 1.Open the stylist and toggle Active off.
- 2.Drag them to the bottom of the list, or remove them entirely.
You shot the holiday looks last weekend.
- 1.Galleries, then New gallery.
- 2.Drop the files in. Captions optional.
- 3.We optimize and format them in your theme automatically.
Two more things that book more chairs.
Sales-driving testimonials, placed where they convert.
A great review shouldn’t sit in a wall at the bottom of the homepage. Tag a quote to the stylist who earned it and the service it’s about, and it shows on both pages, with the Review schema that helps you rank. Add a client photo to make it real. It takes a few clicks.
Auto-placed: a gallery that does more than sit there.
Drop in your latest work. We optimize every image and format it in your theme automatically. Each photo can tag to the service it shows, so it appears on that service’s page too. No resizing, no plugin, no waiting on a developer.
Everything modern today. Still ahead tomorrow.
The boring, load-bearing stuff that quietly breaks most salon websites: speed, security, backups, staying current with Google. We run all of it automatically, so you never get a Saturday surprise or a bill for it.
Google changes the rules. We update everyone, free.
Always currentWhen a new standard lands (llms.txt, a Google ranking change, a new schema type) we ship it across every salon on the platform. You wake up already current. No project, no hourly bill because the internet moved.
Upload a photo. It's already fast.
Every image is resized, compressed, and served in a modern format automatically, straight from your phone. No 8MB hero photo quietly wrecking your speed score.
No plugins. Nothing to randomly break.
No WordPress, no plugins. Nothing expires, conflicts, or opens a hole. The Saturday-morning outage doesn't happen here.
Locked down by default.
Your site runs on managed, hardened infrastructure with protections built in. No admin to secure, no malware redirect, no ransom note.
Backed up automatically. Always recoverable.
Every version is backed up continuously. Nothing to set up, nothing to lose. Even if someone deletes the wrong thing.
We include what they upsell.
Pull up the feature page on any of the big salon-website companies and it looks like a lot: a long, impressive-sounding list you’re paying $300–600 a month for. But you don’t put “clean towels” and “working scissors” on your service menu. Most of what they call a “feature” is just a website doing the bare minimum. Of course it should do all of it. That’s the floor, not a reason to pay.
We audited 11 of their portfolio sites. Zero shipped the LocalBusiness schema Google uses to know you’re a salon. We checked twice.
Future-proof SEO foundation included.
Most of the SEO industry sells you the tactics. We ship the infrastructure, then make the tactics free, because the infrastructure does the work. Here’s what’s on the floor of every SalonWins site:
- Structured data
- LocalBusiness + HairSalon / BarberShop / BeautySalon
- Service schema per service on the menu
- Person schema per stylist on the team
- Review schema nested per stylist and per service (nobody else does this)
- AggregateRating from your real Google review pull
- BreadcrumbList on every internal page
- Article + BlogPosting per blog post
- Page hygiene
- Semantic HTML: one H1, properly nested H2/H3
- Meta descriptions auto-generated, hand-overridable
- Title tags engineered for the search query
- Open Graph + Twitter card tags
- Descriptive, keyword-aware image alt text
- Clean, readable URLs on every page
- Crawl & discovery
- Sitemap.xml regenerated on every change
- Robots.txt configured for the salon vertical
- Canonical tags on every page
- Internal-linking pass: services to stylists and back
- llms.txt so AI crawlers can read your services
- Auto-submitted to Google Search Console
- Performance
- Astro static rendering, no runtime database query
- CDN-served by default
- LCP-target preload for hero images
- WebP / AVIF auto-conversion + responsive srcset
- No tracker bloat unless you add one
- 90+ Core Web Vitals on every page
- Web accessibility
- Semantic HTML + landmarks (one H1, nav / main / footer)
- Alt text on every image, labels on every control
- Keyboard + screen-reader support (menus, carousels)
- Contrast tuned to WCAG 2.1 AA, brand colors stay readable
- Respects the visitor's “reduce motion” system setting
- Lowers your ADA legal exposure, usable for every client
Pick any one of these and ask your current website provider if they ship it. We’ll wait.
The details that make the whole thing actually work.
Keep-yours: your domain, your content.
Your domain and content stay yours on either plan. Close your account and take everything with you. We don't hold it hostage.
Connected: paste-and-go tracking pixels
GA4, GTM, Meta Pixel, Microsoft Clarity, TikTok: paste the tag ID in Site Settings. No developer, no code, no support ticket.
Safe: draft/publish for your whole team
Anyone who can use a Google Doc can update the Studio. Draft/publish means nothing goes live by accident, even with multiple people in the account.
Done-for-you on the SEO plan
On the $970 plan, our team does the monthly work: content production, rank tracking, GBP connections, review strategy, and reporting. You see the dashboard. We do the work.
What they say after the first six months.
Our new site books clients while we sleep. Bookings are up 40% since launch.
SLSasha LinWe went from page three to the Map Pack in two months.
MPMaya PatelClaire drafts a reply to every review before I've even seen it.
DADevi AnderssonI cancelled a $2k/mo agency. This does more for less than half the price.
RCRenée ColeTwo of four AI models didn't know we existed. Now all four recommend us.
TITom IversonHonestly the best money my salon spends. It's our whole marketing team.
ABAisha Bello
Same platform. You run it, or we do.
Both plans get the full platform: the site, Studio, Brand DNA, booking, and the tech foundations. What changes is who does the ongoing marketing work. You, or our team.
The website, done right. You run it in minutes, no tickets.
We do the marketing work. You run the chair.