SSalonwins
06 / Booking & conversion

Built to turn visitors into appointments.

A beautiful site that buries the booking link is just a brochure. The mechanic behind the bookings: a persistent one-tap Book button on every screen, your existing system embedded cleanly, and routing built around how your salon actually runs.

Ships on every plan · works with Vagaro, Boulevard, Square, GlossGenius, Acuity, Booksy, Fresha · no switching tools

lumenandco.salonwins.com
Lumen + Co.
ServicesTeamBook
Brooklyn · est. 2016
Color, cut & care
done quietly well.
Book now
Balayage
Cut & Style
Treatments

0%
of salon traffic is mobile

per DataForSEO scans across thousands of salon sites

0 tap
to reach the calendar

sticky nav + above-the-fold CTA on every page

0+
booking platforms, embedded

Vagaro, Boulevard, Square, GlossGenius, Acuity, Booksy, Fresha



How it converts

More booked. Not by accident. By design.

Persistent
Book button in the sticky nav. Every page, every scroll depth.
Sticky nav, hero, service pages, stylist profiles. The calendar is never more than one tap away on any screen, at any point in the visit.
0%
of salon visitors are on mobile. Every CTA is thumb-sized and above the fold. Not buried at the bottom of a desktop page.
Embedded,
not redirected.
No third-party domain. No broken branding. Clients stay on your site through the whole booking. They never wonder if they went to the wrong place.
Built around how you run
Walk-in, appointment-only, or hybrid. The site surfaces the right CTA for how your salon actually operates. One answer at onboarding wires the whole thing.
Tap-to-call, tracked per page
Every call tracked in GA4 by source page, pre-wired before you go live. Not just that someone called, but which page on your site made them pick up the phone.
Promos live on your site and in booking. One place to manage it.
Launch a limited offer from your Studio in 30 seconds.
It appears on the relevant pages and inside the booking embed. When the promo ends, remove it once. It’s gone everywhere automatically. No texting your web person.

The mechanics

Every screen, every update, every promo. Handled.

Scroll through. The product stays put while the feature changes beside it.

One tap from anywhere

The Book button follows every visitor.

It lives in the sticky nav. It appears above the fold on the homepage. It sits on every service page and every stylist profile. A client can land anywhere on your site and reach the calendar in one tap. No hunting, no scrolling to the footer, no wondering how to book.

See the full platform
Stays accurate automatically

Hours, services, and promos sync to booking.

Update your hours in Studio and they’re live on your site and in your booking flow before your next client tries to walk in on a day you’re closed. Add a service and it’s bookable the moment you publish. Launch a promo and it appears in the embed the same second.

Explore Studio
One place to manage it

Run a promo in 30 seconds.

Fill in the offer, set start and end dates, publish. It goes live on your site and inside the booking embed automatically, and comes down on its own when it ends. No texting your web person. No Instagram DM required.

Explore booking

How we set it up

Wired for bookings before you go live.

We don’t figure out the booking flow after launch. It’s built, attributed, and tested before your domain switches.

We ask how you run

One question during onboarding: walk-in, appointment-only, phone-first, or hybrid. That single answer drives which booking CTA appears, how it’s worded, and how the whole site’s conversion flow is structured. No guessing. No one-size-fits-all button that sends walk-in clients to a calendar they can’t use.

Walk-inAppointment-onlyPhone-firstHybrid

Your system, embedded

We embed your existing booking link: Vagaro, Boulevard, Square Appointments, GlossGenius, Acuity, Booksy, Fresha, or whichever you use. No switching tools. Your team keeps the workflow they know. Your clients keep booking the way they always have. The only thing that changes is how fast they reach the calendar.

VagaroBoulevardSquareGlossGeniusAcuityBooksyFresha

CTAs placed for conversion

The Book button goes into the sticky nav so it’s always visible as the client scrolls. It appears above the fold on the homepage, on every service page, and on every stylist profile. The path to an appointment is one tap from anywhere. We don’t bury it in the footer and hope for the best.

lumenandco.salonwins.com/services/balayage
+ Add a service
Balayage Deluxe
$285
✦ Compose with Claire
A hand-painted, lived-in blonde tailored to your tone — written in your salon’s voice…
SEO page builds itself

Attribution wired before launch

GA4 tap-to-call events, booking link clicks, and contact form submissions are verified before your domain switches. You see your first “booked from the site” data in the first week you’re live. Not just a total, but which page on your site drove which action.

GA4 events · tracked from day one
Booking link click
/services/balayage
12 events
Tap-to-call
/contact
7 events
Booking link click
/team/ava-romano
6 events
From the chair

The site started booking while they slept. Here’s how.

  • Bookings went up 40% in the first month. The sticky Book button changed everything.
    SLSasha LinAtelier Folio · Brooklyn
  • I was skeptical about embedding Vagaro but it works perfectly. Clients love that it feels like our site.
    MPMaya PatelThe Standard · Austin
  • Walk-in hours are right at the top now. We stopped getting "are you open?" calls.
    DADevi AnderssonNorth Light · Portland
  • The promo feature alone saved us three Instagram DMs a day. Just publish it, it's everywhere.
    RCRenée ColeMaison Cole · Chicago
  • GA4 showing which pages drive calls changed how we think about the site. It's real data.
    TITom IversonIver & Co · Seattle
  • Mobile experience is night and day versus our old site. Every CTA is actually clickable now.
    ABAisha BelloHalo Studio · Miami

Booking that fits how you run

Walk-in, appointment, or hybrid. The site routes correctly.

A walk-in salon doesn’t need an appointment flow. An appointment-only salon doesn’t need an estimated-wait widget. One answer during onboarding wires the whole thing: CTA wording, button behavior, and homepage layout.

Most common
Appointment-only

The Book button goes straight to your calendar. No phone-tag, no back-and-forth DMs. Clients pick stylist, service, and slot in under 90 seconds. Per-stylist booking links route correctly for staff, booth-renters, or independent contractors.

Walk-ins welcome
Walk-in & hybrid

Prominent hours, estimated waits if you share them, a tap-to-call front and center. Clients know exactly how to reach you before they leave the house. No appointment button confusing people who should just walk in.

Traditional
Phone-first

Tap-to-call is front and center with click-attribution. You keep your workflow; the site makes the phone ring more and tells you which page did it.

Operating model is set during onboarding. One answer drives the booking routing, CTA wording, and homepage layout across your whole site.


Plans

Booking ships on every plan.

Booking ships on both plans, full stop. The persistent Book button, your embedded booking system, operating-model routing, per-stylist links, tap-to-call attribution, and promotion tools are all on both tiers. The difference between plans is who does the ongoing marketing work.

Site
“I want a great site I can run myself.”
$375/mo

The website, done right. Easy to run.

See what’s wrong
  • Persistent Book button, every screen
  • Your booking system, embedded cleanly
  • Operating-model routing (staff / independent / solo)
  • Per-stylist booking links
  • Tap-to-call attribution (GA4 pre-wired)
  • Promotions from your Studio
  • Mobile-first CTA layout
Most popular
Site + SEO + Claire
"Run it for me. I want results, not homework."
$970/mo

We run your marketing. You run your salon.

See what’s wrong
Everything in Site, plus:
  • Done-for-you SEO: our team executes
  • Local rank, Map Pack & Google Business
  • Monthly content + location pages produced
  • Claire: AI writing in your voice
  • Review strategy + drafted replies
  • AI visibility + monthly reporting

Month-to-month · no setup fees · cancel anytime · See full pricing breakdown →


Questions

Booking questions, answered plainly.

Do I have to switch my booking system?+

No. We embed whatever you're already using: Vagaro, Boulevard, Square Appointments, GlossGenius, Acuity, Booksy, Fresha, and others. Your team keeps the workflow they know. Your clients keep booking the way they always have. The site just gets them there in one tap instead of three.

What if my salon is walk-in only?+

Walk-in salons get a layout built around that. Prominent hours, tap-to-call front and center, Google Maps directions from every page. The appointment Book button doesn't appear if you're not running appointments.

Does booking cost extra?+

No. The embedded CTA, operating-model routing, per-stylist booking links, and tap-to-call attribution ship on both the Site plan and the Site + SEO + Claire plan. The difference between plans is who does the ongoing marketing work, not what your site can do.

How does the Book button stay visible on mobile?+

The nav is sticky and the Book button is always in it. On mobile, it stays fixed at the top as the client scrolls, thumb-sized at 44px, not a precision click.

Can individual stylists have their own booking links?+

Yes. Each stylist profile can carry their own booking link, useful for booth renters, independent contractors, or any team member who runs their own calendar. The operating model you set at onboarding determines how those links route.

Can I show a promotion inside the booking flow?+

Yes. Publish the promo from your Studio (one field, 30 seconds) and it surfaces on the relevant pages and inside the booking embed. When the promo ends, remove it once. It's gone everywhere automatically.

How do I know if the site is generating bookings?+

GA4 is pre-wired during the build. Tap-to-call events, booking link clicks, and contact form submissions are tracked by page from day one. You see which page drove which action. Not just a total, but exactly where on the site it came from.

Start here

Find out exactly what’s between your site and more appointments.

A free 90-second scan grades your site, your Google ranking, your booking flow, and what AI says about you, then hands you a prioritized plan. No signup required.

90 seconds · 8 dimensions · no signup required


Webuildthesite.WeruntheSEO.Clairewritesitinyourvoice.Yourunyoursalon.